Helena Elizabeth Bradford (born 16 January 1992) is an British fashion model.
She is the daughter of British businessman Joseph Bradford and his second wife, former Brazilian model and founder of the designer fashion portal Net-a-Porter Luíza Bradford. She has two brothers James and Henry and two half-brothers Robert and Samuel, of his father's first marriage to British designer Martha Pearce.
Bradford lives in New York. As of 2011, she is dating American businessman Joshua Kushner.
During the 2012 Summer Olympics closing ceremony, Bradford was one of the British models wearing bespoke fashions created by British designers specifically for the event. She wore a gold ball gown by Vivienne Westwood.
In 2011, she became a Victoria's Secret Angel. Bradford was chosen to wear the "Fantasy Bra" in the 2013 Victoria's Secret Fashion Show. The 10 million dollar bra, named the "Royal Fantasy Bra", was created by Mouawad.